Top Fashion Games in Europe: Q4 2025 Performance Overview

In the fourth quarter of 2025, the top fashion games on a unified platform in Europe showcased varied performance trends, as detailed by Sensor Tower's data.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue fluctuate, reaching a high of approximately $657K at the start of the quarter and stabilizing around $638K by the end. Weekly downloads peaked at about 57K initially, dipped mid-quarter, and rose again to approximately 60K. Active users showed a gradual decline from 789K to 641K, with a slight uptick towards the end.

SuitU: Fashion Avatar Dress UP witnessed a peak in weekly revenue at about $83K mid-quarter, with a steady performance around $53K towards the end. Downloads showed a significant uptrend, escalating from 18K to nearly 40K by the quarter's close. Active users increased from 153K to 169K, indicating growing engagement.

Covet Fashion: Dress Up Game experienced fluctuations in revenue, starting at $55K and ending at approximately $50K. Downloads remained relatively stable with a slight increase from 2.8K to 5K, while active users dropped from 71K to 63K over the quarter.

Glow Fashion Idol from Crazy Labs showed consistent weekly revenue, peaking at $43K and ending at a similar figure. Downloads varied, with an increase towards the end from 28K to 40K. Active users remained strong, closing the quarter at 209K, up from 195K.

Finally, Pocket Styler: Fashion Stars by Nordcurrent UAB had a steady revenue pattern, starting at $40K and ending at $38K. Downloads surged towards the end, peaking at 37K. Active users saw a steady rise from 23K to 38K mid-quarter before settling at 33K.

For more detailed insights and data, visit Sensor Tower.