AI Insights · Timothy · January 2026
Top Educational Games Performance in New Zealand Q4 2025
Explore the performance of the top educational games in New Zealand during Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, the educational games sector in New Zealand saw interesting trends across the top apps on the unified platform. Reading Eggs - Learn to Read from Blake eLearning experienced a peak in weekly revenue at approximately $8.2K in mid-November, while downloads started strong at 634 in October before declining to 406 by the end of December. Active users followed a similar trend, decreasing from 3.2K to 2.7K.
Lingokids - Play and Learn maintained steady weekly revenue, peaking at $3K in mid-November. Downloads began at 839 in October and ended the quarter at 657. Active users saw a slight recovery towards the end of the quarter, rising to 1.8K.
Keiki Learning games for Kids by BENIPOL LIMITED showed a gradual decline in revenue at the start, but it recovered to $1.5K in December. Downloads fluctuated, beginning at 607 and closing at 610, while active users showed resilience with a peak of 685 at the end of the year.
Speech Blubs: Language Therapy from Blub Blub Inc. had a modest performance, with revenue reaching $537 in early October. Downloads varied, starting at 244 and dropping to 88. Active users also saw a decline from 198 to 85.
Finally, Bebi: Baby Games for Preschool showed revenue growth towards the end of the quarter, reaching $442. Downloads were relatively stable, closing at 138, and active users increased to 641 by December.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the educational games market in New Zealand. For more detailed analytics and insights, visit Sensor Tower's platform.
