Top Drawing & Coloring Apps Performance in the US, Q4 2025

In the fourth quarter of 2025, the top drawing and coloring applications in the United States showed varied performance across downloads, revenue, and active users on a unified platform. Here’s a detailed look at the trends for each app.

Color by Number：Coloring Games from Wildlife Studios saw a significant increase in weekly revenue, starting from approximately $125K at the beginning of October and peaking at around $192K by the end of December. Weekly downloads fluctuated, experiencing a notable spike to 428K in late November. Active users grew steadily, reaching over 1.3M by the end of the quarter.

Happy Color by Numbers Game by X-Flow maintained a stable revenue stream, with a gradual increase from $9.7K to $15.6K by the quarter's end. Downloads peaked at 185K in late November, while active users consistently hovered around 3M throughout the quarter.

Color Pop AI - Coloring Book from MWM experienced robust revenue growth, starting at $187K and reaching $248K by December’s close. Downloads peaked at 156K in late November, though active users saw a decline from 726K to 564K over the quarter.

Color Oasis - Color by Number by Talefun showed moderate revenue increases, ending the quarter at $13.6K. Downloads decreased after an early peak of 111K in October, stabilizing around 34K by December. Active users initially rose to 467K but settled around 313K by the end of the period.

Lastly, Zen Color - Color By Number from Oakever Games had revenue fluctuations, closing the quarter at $7.3K. Downloads remained relatively stable, peaking at 46K in November. Active users saw a significant decline from 1.8M to 289K over the quarter.

These insights, sourced from Sensor Tower, provide a comprehensive view of the performance trends of these top applications. For more detailed analytics, visit Sensor Tower’s platform.