AI Insights · Timothy · January 2026
Top Drawing & Coloring Apps in New Zealand Q4 2025
Explore the performance of the top drawing and coloring apps on a unified platform in New Zealand during Q4 2025, with insights from Sensor Tower.
In the final quarter of 2025, the drawing and coloring app market in New Zealand showcased interesting trends across the top applications on a unified platform. According to Sensor Tower, here’s a detailed look at how these apps performed.
Happy Color by Numbers Game from X-Flow saw its weekly revenue fluctuate, peaking at around $143 in late December. Downloads varied throughout the quarter, with a notable increase to 4.7K in mid-October. Weekly active users started at 11.5K, rising to 13.3K by the end of December.
Color by Number：Coloring Games by Wildlife Studios maintained a consistent revenue stream, reaching $534 in late November. The app's downloads were highest at 4.1K at the start of the quarter, with active users growing from 8.6K to 6.5K by the end of December.
Color Pop AI - Coloring Book, developed by MWM, exhibited a stable revenue pattern, hitting $911 in December. Downloads spiked to 3.7K in early December, while active users showed a significant increase to 7.6K at the same time.
Color Oasis - Color by Number from Talefun experienced modest revenue growth, reaching $126 in late December. Downloads saw a high of 3.7K in mid-October, with active users peaking at 7.9K in the same period.
Finally, Phone Case DIY by Crazy Labs had a relatively flat revenue, with minor peaks. Downloads showed a slight upward trend towards the end of the quarter, reaching 827, while active users remained stable at around 7.8K.
For more detailed insights and data, visit Sensor Tower’s platform.
