Top Drawing & Coloring Apps Performance in Australia Q4 2025

In the fourth quarter of 2025, the drawing and coloring app market in Australia saw varied performance among the top five applications. Here's a closer look at their trends based on Sensor Tower data.

Color by Number：Coloring Games from Wildlife Studios showed a notable increase in both revenue and user engagement towards the end of the quarter. Weekly revenue rose steadily, peaking at about $8.8K in the last week of December. Downloads also climbed from 22.3K to 27K, while active users increased from 63.3K to 66K by the quarter's end.

Happy Color by Numbers Game by X-Flow experienced fluctuations in revenue, ending at $928 in the final week. Downloads remained relatively stable, with a slight peak at 9.4K, and active users grew from 74.2K to 125.5K, indicating strong user retention.

MWM's Color Pop AI - Coloring Book maintained a consistent revenue stream, averaging around $11K weekly. Downloads and active users showed a positive trend, with downloads rising to 8.4K and active users reaching 24.9K by the end of December.

Phone Case DIY by Crazy Labs had a modest increase in downloads, peaking at 4.1K. Active users showed fluctuations, ending the quarter with 6.6K, despite minimal revenue generation.

Lastly, Color Oasis - Color by Number from Talefun saw a steady decline in downloads, finishing at 1.5K. However, active users remained stable around 16.6K, with revenue peaking at $607 in the last week.

For more detailed insights and data, visit Sensor Tower.