AI Insights · Timothy · January 2026
Top Drawing & Coloring Apps in South Africa Q4 2025
Explore the performance of the top drawing and coloring apps in South Africa during Q4 2025, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the top drawing and coloring applications in South Africa showcased varied performance metrics, according to data from Sensor Tower.
Color Pop AI - Coloring Book by MWM saw a significant increase in weekly revenue, starting at just $283 and climbing to $1.3K by the end of December. Weekly downloads fluctuated, peaking at 21.6K in late November, while weekly active users rose to a high of 25.3K before tapering off to 6.7K.
Color by Number：Coloring Games from Wildlife Studios experienced steady revenue, ranging from $429 to $637 per week. Downloads initially dropped to 2.4K but rebounded to 7.5K by mid-December. Active user numbers followed a similar pattern, reaching a high of 24.4K before stabilizing around 17K.
Coloring Games for Kids 2-6! showed a consistent increase in revenue, with figures rising from $121 to $620. Downloads also increased, peaking at 1.5K in early November. Active users remained steady, hovering around 5.2K by the end of the quarter.
The Adult Coloring Book - Pigment by Pixite Inc. recorded modest revenue growth, reaching $367 by mid-December. Downloads were relatively stable, ranging from 212 to 452 per week, while active users increased slightly to 874 by late December.
Lastly, Colorfy: Coloring Book Games also from Wildlife Studios, saw a gradual rise in revenue, peaking at $275. Downloads showed improvement, especially in December, reaching 2.1K, and active users increased significantly to 3.5K by the end of the year.
These insights provide a snapshot of the app market in South Africa, and more detailed data can be accessed through Sensor Tower.
