AI Insights · Timothy · January 2026
Q4 2025 Performance of Top 5 Meal Kits and Specialty Foods Apps in the US
Explore the trends in downloads and active users for the top meal kits and specialty foods apps in the US during Q4 2025, as reported by Sensor Tower.
In the fourth quarter of 2025, the top five meal kits and specialty foods applications in the United States displayed varied performance metrics across downloads and active users, as tracked by Sensor Tower.
Factor_ Prepared Meal Delivery started Q4 with approximately 28.6K downloads, followed by a declining trend, reaching a low of about 10.5K in late November. However, a notable increase was observed towards the end of December, peaking at 35.1K downloads. Weekly active users decreased from around 701.8K to 374.7K over the quarter.
HelloFresh: Meal Kit Delivery maintained a relatively stable download rate, with numbers hovering around 10K for most of the quarter, before a significant surge to 18.8K in the final week. Active users saw a decline from 1.37M to 921.5K throughout the period.
For the Misfits Market Grocery App, downloads began at 7.8K, dipping mid-quarter, then rising sharply to 19.9K by the end of December. Active user numbers followed a similar pattern, decreasing initially but recovering to 115.5K by the quarter's end.
Vivino: Drink The Right Wine experienced consistent weekly revenue, peaking at $32.7K mid-quarter. Downloads increased from 5.8K to 8.7K, and active users rose significantly from 190.5K to 319.6K by the end of December.
Thrive Market saw downloads starting at 9.6K, with a notable dip mid-quarter, before a rebound to 14.5K in the final week. Active users decreased from 304.5K to 274.9K over the quarter.
For more detailed insights and data, visit Sensor Tower.
