AI Insights · Timothy · January 2026
Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q4 2025
Explore the performance of the top meal kit and specialty food apps in New Zealand during Q4 2025, with insights on downloads and active users.
In the fourth quarter of 2025, the performance of leading delivered meal kits and specialty foods applications in New Zealand revealed intriguing trends across downloads and active user metrics. Here’s a closer look at how some of the top apps fared during this period.
My Food Bag saw its weekly downloads start at approximately 669 and experienced a gradual decline, reaching a low of 129 in the week of December 22, before rebounding slightly to 321 by the end of the quarter.
HelloFresh: Meal Kit Delivery began the quarter with 454 weekly downloads, showing a general downward trend, closing at 350 by the end of December. Its weekly active users peaked early in October at around 10.9K but gradually decreased to 7.7K by the end of the year.
Wonky Box started with 328 downloads and maintained a steady pace, ending the quarter with 203 downloads. Despite this, specific active user data was not available.
The app Vivino: Drink The Right Wine showed a modest increase in weekly revenue, starting at $55 and peaking at $143 in the week of December 22. Downloads increased from 186 to 222 over the quarter, while weekly active users grew from 383 to 396.
Finally, Youfoodz: Custom Meal Plan had minimal download activity, with figures fluctuating between 2 and 14 throughout the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of meal kit and specialty food apps in New Zealand. For more detailed analytics and trends, visit Sensor Tower's platform.
