Performance of Top 5 Delivered Meal Kits and Specialty Foods Apps in the Middle East, Q4 2025

In the fourth quarter of 2025, the leading meal kit and specialty foods applications in the Middle East showed varied performance metrics across downloads and user engagement, as per data from Sensor Tower.

Calo - كالو saw a noticeable fluctuation in weekly downloads. Starting strong with 25.6K downloads at the beginning of October, it experienced a decline, reaching a low of 8.9K in early December before recovering slightly to 10.9K by the end of the year. The app maintained a significant user base, though weekly active users decreased from approximately 118.7K to 91K over the quarter.

V-SHAPE - في شيب experienced a peak in downloads mid-quarter, hitting 7.5K in late December, despite a general downward trend in earlier weeks.

Ghithaa | غذاء demonstrated growth in weekly downloads, with numbers increasing from 1.2K in late September to a peak of 4.9K in late October. Although downloads tapered off thereafter, the app maintained a steady presence.

Numou World showed a similar trend, with downloads initially dipping to 910 in mid-November before rising to 3.5K in late December, indicating renewed interest toward the end of the quarter.

Finally, الأرياف | Alaryaf began the quarter with strong downloads at 7.8K. However, it faced a declining trend, hitting a low of 436 in early December before rebounding to 1.7K by the year's end.

These insights from Sensor Tower highlight the dynamic nature of app performance in the Middle East's meal kit and specialty foods sector during Q4 2025. For more detailed analytics, visit Sensor Tower.