Performance of Top 5 Meal Kits and Specialty Foods Apps in Australia Q4 2025

In the fourth quarter of 2025, the performance of top meal kits and specialty foods applications in Australia on a unified platform showcased diverse trends across downloads, revenue, and active users. Leveraging Sensor Tower's insightful data, let's delve into the specifics for each app.

Youfoodz: Custom Meal Plan saw fluctuating weekly downloads, starting strong with approximately 3.4K and peaking at 3.8K in early November before dropping to around 1.6K by late December.

HelloFresh: Meal Kit Delivery experienced a gradual decline in weekly downloads from 2.8K to 1.1K by the end of December. However, the app maintained a robust user base, with weekly active users ranging from 38K to over 42K, peaking mid-December.

Vivino: Drink The Right Wine displayed a consistent increase in revenue, reaching a high of approximately $3.2K at the end of December. Downloads followed a similar upward trend, culminating in 1.7K in the week leading up to Christmas. Active users surged to nearly 18K by the end of the quarter.

My Muscle Chef recorded moderate download activity, beginning at 853 and reaching a low of 299 mid-December before a slight recovery to 563 by the end of the month.

EveryPlate: Cooking Simplified experienced a steady decline in downloads from 756 to 233 by late December. However, active users displayed a more varied pattern, peaking at 4.4K in early December before settling at around 2.5K by the end of the quarter.

These insights highlight the dynamic landscape of meal kit and specialty food apps in Australia. For more detailed analytics and trends, visit Sensor Tower.