AI Insights · Timothy · January 2026
Top 5 Delivered Meal Kits and Specialty Foods Apps in Kenya Q4 2025
Explore the performance trends of the leading meal kits and specialty foods apps in Kenya during Q4 2025, with data insights from Sensor Tower.
In the fourth quarter of 2025, the delivered meal kits and specialty foods market in Kenya showed varied performance across its top applications. Based on data from Sensor Tower, we observe distinct trends in weekly downloads, revenue, and active user metrics.
Vivino: Drink the Right Wine saw a fluctuating revenue pattern, peaking at around $102 in mid-November. Weekly downloads experienced a significant surge in mid-December, reaching 165, while active users steadily increased from 383 to 474 by the end of December.
On the other hand, HiddenWines did not record any revenue or downloads during this period, indicating a stagnant phase for the app.
The data for HelloFresh: Meal Kit Delivery shows low download numbers, with a notable increase to 35 in the last week of December. Active users remained relatively stable, fluctuating slightly but ending the quarter at 662.
CakeFizz: Online Cake Delivery recorded sporadic download activity, with peaks at 15 downloads in late October and a stable active user base that dipped slightly towards the end of the quarter.
Lastly, Calo showed a gradual increase in downloads, finishing strong at 69 in the final week of December. The app's active users also saw a significant rise, ending the quarter at 72.
These insights from Sensor Tower provide a snapshot of the competitive landscape in Kenya's meal kits and specialty foods sector. For more detailed data and trends, visit Sensor Tower's platform.
