Top 5 Decoration Games on Unified Platform in the UK, Q4 2025

In the fourth quarter of 2025, the UK market for decoration games on a unified platform saw notable trends across the top five applications, according to data from Sensor Tower.

Toca Boca World experienced significant growth in weekly active users, starting at approximately 379K and climbing to 576K by the end of December. Weekly downloads peaked at around 48.4K in the week of December 22, while the highest weekly revenue was recorded at $285K during the same period.

Homescapes: Match 3 Games from Playrix maintained a strong presence with weekly active users reaching nearly 496K by the end of the quarter. The game witnessed a steady revenue flow, peaking at approximately $421K in late December. Downloads saw a resurgence towards the end of the quarter, culminating in 36.1K in the final week.

Travel Town - Merge Adventure showed impressive revenue growth, peaking at $469K in the week of December 22. The app's weekly downloads rose to 42.6K by the end of December, and active users increased steadily to 146K.

Dreamy Room had consistent download activity, with a notable peak of 22.8K downloads in the week of December 22. Revenue remained stable, reaching a high of $14K during mid-October, while active users increased to about 46.8K by the quarter's end.

Matching Story from VERTEX GAMES PTE. LTD. saw its highest revenue at $209K in the final week of December. Downloads peaked at 16.2K in the last week, and active users reached 109K, indicating a positive trend.

These insights provide a snapshot of the UK decoration games landscape for Q4 2025. For more detailed analysis and data, visit Sensor Tower's platform.