AI Insights · Timothy · January 2026
Top 5 Decoration Games on Unified Platform in Europe, Q4 2025
Explore the performance trends of the top decoration games in Europe for Q4 2025, including insights on downloads, revenue, and active users from Sensor Tower data.
In the final quarter of 2025, the top decoration games on the unified platform in Europe showcased intriguing trends in downloads, revenue, and active user metrics. Based on data from Sensor Tower, here’s a closer look at the performance of these popular games.
Toca Boca World from Toca Boca AB saw a significant rise in weekly revenue, starting from approximately $354K and peaking at around $951K in late December. The game also enjoyed a steady increase in weekly downloads, reaching up to 443K by the end of the quarter. Additionally, weekly active users climbed from 6.5M to over 9M, highlighting its growing popularity.
House Makeover: ASMR Cleaning by Muhammad Danish experienced modest weekly revenue, fluctuating slightly but reaching a high of $202 by the end of December. Weekly downloads peaked early in October at 239K but settled around 138K towards the year's end. Active users showed a decline from 342K to 221K, indicating a decrease in engagement.
Homescapes: Match 3 Games from Playrix maintained strong weekly revenue, consistently around $2.4M, with a notable increase to $2.7M close to Christmas. Downloads rose sharply in December, reaching 294K. Active users remained stable, ending the quarter at 6.1M.
Gardenscapes, another title by Playrix, showed robust revenue figures, peaking at $3.7M in the final week of December. The game’s downloads increased steadily, with a high of 205K. Active users also demonstrated growth, climbing to 7M.
Finally, Travel Town - Merge Adventure from Moon Active experienced a solid rise in weekly revenue, reaching $2.3M during the holiday season. Downloads surged to 226K in the last week, while active users increased from 1.3M to 1.5M.
These performance metrics underscore the dynamic landscape of decoration games in Europe, with varying trends in engagement and monetization. For more detailed insights, visit Sensor Tower.