AI Insights · Timothy · January 2026
Top Decoration Games in Italy: Q4 2025 Performance Insights
Explore the performance trends of top decoration games in Italy during Q4 2025, highlighting downloads, revenue, and active user metrics.
In the fourth quarter of 2025, the top decoration games on a unified platform in Italy showcased varying performance trends, with data provided by Sensor Tower.
Gardenscapes from Playrix saw a steady rise in weekly revenue, peaking at approximately $270K in late December. Weekly downloads increased significantly, reaching 12.9K towards the end of the quarter. The game maintained a robust user base, with weekly active users fluctuating around 500K.
Homescapes: Match 3 Games also by Playrix, experienced a gradual increase in revenue, culminating at about $196K in the final week of December. Downloads surged to 19.8K in the same period, while active users hovered around 230K, indicating a stable engagement.
Travel Town - Merge Adventure from Moon Active showed consistent revenue growth, reaching $122K by the end of the quarter. The game’s downloads varied, peaking at 8.9K in late December, while active users remained just above 50K throughout the period.
Matching Story by VERTEX GAMES PTE. LTD. recorded a steady increase in revenue, closing the quarter at $45K. Downloads peaked at 6.6K, and active users grew steadily, ending the quarter with approximately 33K.
Seaside Escape®: Merge & Story from Microfun Limited showed a gradual increase in revenue, reaching $43K at the end of December. Downloads were modest, peaking at 1.9K, while active users showed a positive trend, climbing to about 22K.
These insights reflect the diverse performance of decoration games in Italy, with more detailed analytics available through Sensor Tower.
