AI Insights · Timothy · January 2026
Top 5 Decoration Games in the UK: Q4 2025 Performance Overview
Explore the performance trends of the top 5 decoration games in the UK during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the decoration games category saw significant activity in the UK market. Here's a look at how the top five games performed across downloads, revenue, and active user trends, using data from Sensor Tower.
Gardenscapes from Playrix saw a gradual increase in weekly revenue, peaking at around $464K in the final weeks of December. Weekly downloads fluctuated, starting at 10.5K and ending at 11.9K, while active users experienced a rise from 182K to over 219K.
Travel Town - Merge Adventure by Moon Active showed a steady revenue climb, reaching $469K by late December. Downloads surged from 14K to over 42K, and active users increased consistently, starting at 101K and ending at 145K.
Homescapes: Match 3 Games, also from Playrix, displayed stable weekly revenue, peaking at $421K in late December. Downloads varied, experiencing a notable rise to 36K in the final week, while active users grew from 305K to nearly 496K.
Seaside Escape®: Merge & Story by Microfun Limited had steady revenue growth, ending at $251K. Downloads remained relatively low, starting at 2.3K and closing at 2.5K, with a notable increase in active users from 76K to 95K.
Matching Story from VERTEX GAMES PTE. LTD. experienced a rise in revenue, reaching $209K by the end of December. Downloads remained stable, ending at 16K, while active users grew from 89K to over 108K.
These insights highlight the dynamic nature of the decoration games market in the UK. For more detailed analysis and data, visit Sensor Tower.
