AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps in Tunisia: Q4 2025 Performance Review
Explore the performance trends of top consumer finance apps in Tunisia during Q4 2025, highlighting downloads and active user metrics.
In the fourth quarter of 2025, the consumer finance app landscape in Tunisia saw significant activity. Here’s a detailed look at the performance of the top five apps based on data from Sensor Tower.
myPoste, developed by La Poste Tunisienne, maintained a stable presence in the market. Weekly downloads fluctuated throughout the quarter, starting at around 5K and stabilizing closer to 3K by the end of December. Active users showed a slight decline initially, from 127K to 112K, before rising again to approximately 119K by the end of the quarter.
Flouci, offered by Kaoun, demonstrated a steady increase in weekly downloads, peaking at 5.9K in the final week. The active user base grew from 38K to 43K, highlighting a positive trend in user engagement.
Attijari UP had a notable surge in downloads, especially in mid-November, reaching as high as 8.8K. However, it experienced a decline towards the end, closing the quarter with about 2.3K downloads.
MyBIAT saw a peak in downloads at 5.5K in October, but this tapered off to approximately 2K by December’s end. Active users remained relatively stable, starting at 183K and ending slightly lower at 171K.
Finally, BNA H24 experienced a dramatic increase in downloads in early November, with numbers soaring to 8.4K. This was followed by a gradual decline, ending the quarter at 1.2K downloads.
These insights reflect the dynamic nature of the consumer finance app market in Tunisia. For more detailed analytics and insights, visit Sensor Tower.
