AI Insights · Timothy · January 2026
Top Consumer Finance Apps in Serbia Q4 2025
Explore the performance trends of the top 5 consumer finance apps in Serbia during Q4 2025, based on Sensor Tower's data insights.
In the fourth quarter of 2025, Yettel Bank saw a fluctuating pattern in weekly downloads. Starting at approximately 6.7K downloads, it peaked at 7.2K in mid-November before ending the quarter with around 4.3K downloads.
BPŠ mBank maintained a relatively stable download rate, beginning at 5.7K and peaking at 6.4K in early November. The app experienced a decline towards the end of December, closing with about 3K downloads.
The download trends for Moja mBanka Raiffeisen started at 4.4K, reaching a high of 5.3K in mid-October, and then gradually decreased to 1.8K by the end of the year.
OTP m-bank began the quarter with 3.6K downloads, seeing a moderate peak at 4K in early November, and concluded with around 1.6K downloads.
Finally, Banca Intesa Mobi experienced a consistent download pattern, starting at 2.7K and gradually decreasing to 1.3K by the end of December.
These insights are based on data from Sensor Tower, providing a comprehensive overview of the consumer finance app market in Serbia. For more detailed analytics and trends, explore further on Sensor Tower's platform.
