AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps in Latin America Q4 2025: Performance Overview
Explore the performance of the top consumer finance apps in Latin America during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the performance of consumer finance applications across Latin America showed varied trends in downloads and active users. Here’s a closer look at the top five apps in the region, based on data from Sensor Tower.
Nu maintained a strong presence with weekly downloads peaking at approximately 821K in early November. Active users fluctuated slightly, starting at 83.9M and experiencing a minor dip before ending the quarter with around 81.7M.
Banco Santander Brasil saw a steady decline in downloads towards the end of the quarter, beginning at 372K and dropping to 222K. However, active users remained relatively stable, closing the quarter at around 31.5M.
CAIXA experienced a significant surge in downloads, reaching 453K in the final week. The app's active user base also saw a notable increase, ending the quarter at approximately 33.4M.
Inter – Banking & Investing showed a declining trend in downloads from 378K in late October to 259K by the end of December. Active users followed a similar pattern, finishing at around 25.8M.
Finally, Banco Itaú: Conta, Cartão e + started with weekly downloads of 338K but saw a decrease to 212K. The active user count, however, remained relatively consistent, closing the quarter at about 26.4M.
These insights provide a snapshot of consumer finance app trends in Latin America. For more detailed analysis, visit Sensor Tower.
