Top 5 Consumer Finance Apps in Kenya Q4 2025

The fourth quarter of 2025 saw significant activity in the consumer finance app sector in Kenya, with the top five applications showing varied performance metrics across downloads and active users. This analysis, based on Sensor Tower data, provides insights into these trends.

KCB Mobile from KCB BANK GROUP had a dynamic quarter. Weekly downloads began at around 67K, fluctuating throughout the period, peaking at over 70K before declining to approximately 32K by the end of December. Active user numbers showed a general upward trend, starting at 986K and reaching over 1M by the end of the quarter.

The Co-op Bank Mobile Banking App experienced consistent download numbers, starting with 17.5K and maintaining a similar level throughout the quarter. However, specific active user data was not available.

Equity Mobile showed stable download numbers, starting at 18K and ending with similar figures. Active users demonstrated some fluctuations, beginning at 1.6M, peaking mid-quarter, and eventually stabilizing around 1.5M.

Timiza from Absa Group Limited saw consistent download figures, maintaining a weekly average of around 15K. Active users showed a rise from 177K to over 200K mid-quarter, ending with slight fluctuations.

Lastly, NYOTA FUND had an interesting pattern with a sharp increase in downloads mid-quarter, reaching over 47K in one week before tapering off to around 2.5K by the end of December.

For more detailed insights and trends, visit Sensor Tower's platform.