AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps in UAE: Q4 2025 Performance
Explore the performance trends of the top 5 consumer finance apps in the UAE during Q4 2025, focusing on downloads and active user metrics.
In the fourth quarter of 2025, the performance of top consumer finance applications in the United Arab Emirates presented noteworthy trends in terms of downloads and active users.
Mashreq UAE - Digital Banking maintained a robust presence with weekly downloads peaking at around 22.9K in early October. Active users experienced fluctuations, beginning at 904K and reaching just over 929K by the end of December.
FAB Mobile Banking showed a notable spike in downloads, with numbers rising to 21.1K in early November. However, active users saw a downward trend from 885K to approximately 779K by the quarter's close.
ENBD X exhibited a steady download rate, peaking at 13.6K in mid-November. Active users remained strong, starting at 1.67M and ending at 1.64M.
Al Hilal Bank experienced consistent download activity, with numbers fluctuating around 13.7K in November. Active users showed recovery from 260K in late November to 296K by December's end.
Lastly, Mbank UAE witnessed a peak in downloads at 14.7K in early November, while active users increased from 219K to 272K throughout the quarter.
These insights are derived from Sensor Tower data, providing a comprehensive view of app performance in the UAE's consumer finance sector during this period. For more detailed analytics, visit Sensor Tower.
