AI Insights · Timothy · January 2026
Top Consumer Finance Apps in Uruguay: Q4 2025 Performance
Explore the performance trends of the top 5 consumer finance apps in Uruguay during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, Uruguay saw notable activity in the consumer finance app sector, as tracked by Sensor Tower. Here's a closer look at the top five applications in this category.
Splitwise from Splitwise, Inc. showed a significant rise in weekly revenue, climbing to approximately $1.1K by the end of December. Downloads also increased steadily, peaking at 1.9K in the final week, while active users grew from 13.7K to over 20.3K throughout the quarter.
YNAB by You Need A Budget LLC experienced modest fluctuations in revenue, maintaining a range around $170 by the end of December. While downloads were relatively low, active users hovered around 95, showing consistent engagement.
Monefy: Money Tracker from Reflective Technologies ApS recorded a significant revenue spike to $349 in the last week of December. Downloads varied, reaching 259 in the same period, with active users showing a slight increase to 1.6K.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. maintained steady revenue, closing the quarter at $80. Downloads reached 287 in the final week, with active users growing slightly to 1.8K.
Finally, Expense & Budget App: Spendee from Cleevio s.r.o. displayed a revenue increase to $67 by the end of December. Downloads reached 208, while active users returned to 665 after some fluctuations.
These insights highlight the dynamic nature of the consumer finance app market in Uruguay, with comprehensive data available through Sensor Tower for further exploration.
