AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps in El Salvador: Q4 2025 Performance
Explore the performance trends of the top 5 consumer finance apps in El Salvador during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the top consumer finance applications in El Salvador displayed varied performance trends across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the market dynamics.
YNAB from You Need A Budget LLC saw its weekly revenue fluctuate, peaking at approximately $174 in late November, while downloads remained relatively low, with a slight increase to 12 in the final week of December. Active users showed a decrease from 34 to 26 over the quarter.
Splitwise, published by Splitwise, Inc., experienced a notable increase in weekly revenue towards the end of the year, reaching $149 in the week before Christmas. Downloads were consistent, peaking at 83 in mid-December, while active users showed a slight decline from 341 to 325.
Wallet - Daily Budget & Profit by BudgetBakers s.r.o. saw varied weekly revenue, with a high of $160 in late October and a resurgence to $111 at the end of December. Downloads peaked at 81 in the final week, and active users remained strong, ending the quarter at 486.
Buddy: Budget Planner App from Buddy Budgeting AB experienced a significant revenue spike to $120 in early November, with downloads reaching a high of 194 mid-quarter. Active users increased from 511 to 578 by the end of December.
Finally, the Expense & Budget App: Spendee by Cleevio s.r.o. showed a steady increase in revenue, peaking at $109 in the last week of the year. Downloads were modest, with a high of 36 in December, and active users maintained a stable trajectory, ending at 94.
For more detailed insights and data, visit Sensor Tower's platform.