AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps in Serbia: Q4 2025 Performance
Explore the performance of the top 5 consumer finance apps in Serbia during Q4 2025, featuring trends in downloads and revenue from a unified platform perspective.
In the fourth quarter of 2025, Splitwise demonstrated notable growth in both revenue and downloads. Weekly revenue saw a significant rise, peaking at approximately $493 by the end of December. Downloads followed an upward trajectory, reaching 239 in the final week.
Wallet - Daily Budget & Profit experienced fluctuations in weekly revenue, with a peak of $306 in late October. The app's downloads remained relatively stable, with a slight increase to 156 in the week leading up to Christmas.
YNAB maintained a consistent revenue stream, culminating at $200 in the last week of December. While downloads were generally lower, they did increase to 60 in the final week of the year.
Monefy: Money Tracker showed a mixed performance, with revenue surging to $208 in the week of December 22. Downloads remained steady, fluctuating slightly but closing the quarter at 92.
Expense & Budget App: Spendee recorded a marked increase in revenue, reaching $191 by the end of the quarter. Downloads also saw a rise, hitting 126 in the final week.
These insights, derived from Sensor Tower data, illustrate the dynamic landscape of Serbia's consumer finance app market in Q4 2025. For more detailed analytics and trends, visit Sensor Tower's platform.
