AI Insights · Timothy · January 2026
Top 5 Consumer Finance Apps in Mexico: Q4 2025 Performance
Explore the performance of the top consumer finance apps in Mexico for Q4 2025, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the consumer finance app market in Mexico saw notable performances from several leading applications. Here's a closer look at how the top five apps fared, based on data from Sensor Tower.
Splitwise experienced a remarkable increase in weekly revenue, culminating at approximately $6.1K by the end of December. Downloads fluctuated, peaking at about 3.6K in early December. Active users consistently grew, reaching around 54.9K by the quarter's end.
Monefy: Money Tracker saw stable revenue trends, with a notable increase to $2.4K in the last week of December. The app maintained a steady download rate, averaging around 900 downloads per week. Active users varied slightly, ending the quarter with approximately 7.7K.
NEKO: Budget & Bill Organizer displayed steady revenue growth, peaking at about $2.1K in the final week. Downloads saw a resurgence, reaching 1.6K at the end of December. Active users showed slight fluctuations, closing the quarter at approximately 7.5K.
YNAB had modest revenue, with a slight peak at $1.7K mid-quarter. Although downloads were minimal, active users increased towards the end of the quarter, reaching 37.
Lastly, Wallet - Daily Budget & Profit recorded a significant rise in revenue, reaching $2.4K by the end of December. Weekly downloads were steady, peaking at 1.5K mid-December. Active users remained relatively stable, with a slight decrease to around 10.8K by the quarter's close.
For more detailed insights and data, visit Sensor Tower.