AI Insights · Timothy · December 2025
Top 5 Consumer Finance Apps in the Middle East: Q4 2025 Performance
Discover the performance trends of the top 5 consumer finance apps on a unified platform in the Middle East during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the performance of the leading consumer finance applications in the Middle East showed diverse trends across downloads, revenue, and active users. Here's a closer look at the top five apps based on Sensor Tower data.
Drahim: Manage & Grow Finances from Drahim LLC, based in Saudi Arabia, demonstrated fluctuating weekly revenue, peaking at approximately $12.1K at the start of the quarter and stabilizing around $6K by the end of December. Downloads saw significant spikes, with a notable high of 23K in the week of December 22. Active user numbers started strong at 106.7K and experienced a slight decline, ending the quarter at 97.9K.
Splitwise maintained steady weekly revenue, ranging from $2.8K to $4.7K, with a peak in early December. The app's downloads consistently hovered around 4.5K to 5.5K weekly, while active users remained stable, starting at 90.9K and ending at 99.8K.
YNAB experienced stable revenue throughout the quarter, averaging around $2K weekly. Downloads were relatively low, peaking at 339 in late October. Active users showed minimal fluctuation, maintaining around 1.2K consistently.
Wallet - Daily Budget & Profit from BudgetBakers s.r.o. saw a gradual increase in revenue, reaching $2.3K by the end of December. Download numbers varied slightly, ranging from 1.2K to 1.8K weekly. Active users grew steadily, starting at 8.5K and closing at 9.9K.
Finally, FamilyBiz - כסף ביטוח פנסיה showed a significant increase in revenue towards the end of the quarter, with a peak of $2.9K. Downloads remained relatively low, with minor fluctuations, while active users saw a slight decrease over the quarter, finishing at 4.6K.
For more detailed insights and data, visit Sensor Tower.
