AI Insights · Timothy · December 2025
Top 5 Consumer Finance Apps in Kenya Q4 2025
Explore the performance trends of the top consumer finance apps in Kenya during Q4 2025, highlighting downloads, revenue, and active users.
In the fourth quarter of 2025, the top consumer finance applications in Kenya displayed varied performance trends across downloads, revenue, and active users. Here's a closer look at the top five apps based on Sensor Tower data.
Splitwise experienced notable growth in weekly revenue, starting at $81 and peaking at $273 by the end of December. Weekly downloads saw a significant spike reaching 647 in late October, while active users steadily increased from 327 to 627.
YNAB had a mixed quarter with revenue fluctuating between $134 and $3. Despite a modest increase in downloads, peaking at 100 in the last week of December, active users remained relatively stable, starting at 279 and ending at 244.
Wallet - Daily Budget & Profit saw consistent weekly revenue, peaking at $77 in late November. Downloads varied, hitting a high of 324 at the end of December, while active users also showed an upward trend, reaching 789.
Money Manager (Remove Ads) maintained stable revenue, with a peak of $51 in early December. Downloads showed a notable increase, particularly in early December with 830 downloads, and active users rose significantly from 1747 to 2922.
Expense & Budget App: Spendee experienced a surge in weekly downloads, reaching 117 in early December. Although revenue varied, it ended the quarter on a high note at $84. Active users increased steadily, ending the quarter at 125.
For a more detailed analysis, visit Sensor Tower for comprehensive insights into app performance across various markets.
