Top 5 Consumer Finance Apps in Guatemala: Q4 2025 Performance

In the fourth quarter of 2025, the consumer finance app market in Guatemala showed varied performance trends across the top five applications on a unified platform. Let's delve into the specifics of each app's performance.

YNAB, from You Need A Budget LLC, experienced fluctuating weekly revenue, peaking at approximately $337 in the week of December 22. Downloads varied throughout the quarter, with a high of 25 in the final week of December. Active users remained relatively stable, ranging from 37 to 46 weekly.

Splitwise, published by Splitwise, Inc., saw a significant revenue increase in December, reaching about $464 in the week of December 15. Downloads remained consistent, with a slight increase to 143 at the end of the quarter. Active users showed a steady rise, ending the quarter at around 627.

Wallet - Daily Budget & Profit by BudgetBakers s.r.o. experienced modest revenue growth, peaking at $193 in the last week of December. Download trends were stable, with a notable increase to 120 in the final week. Active users peaked at 691 by the end of the quarter.

Toss - Make finance easier from Viva Republica showed a gradual increase in revenue, reaching $96 in the last week of December. However, downloads were negligible. Active users remained constant at 8 throughout the quarter.

Lastly, Buddy: Budget Planner App by Buddy Budgeting AB saw fluctuating revenues, with a peak of $158 in mid-October and another rise to $120 in December. Downloads increased to 84 at the end of December. Active users showed a steady climb, ending the quarter at 375.

These insights are based on data from Sensor Tower, where more detailed analysis and information can be found.