AI Insights · Timothy · January 2026
Top Consumer Finance Apps in Estonia: Q4 2025 Performance
Explore the performance trends of the top 5 consumer finance apps in Estonia during Q4 2025, with insights into downloads, revenue, and active users.
In the fourth quarter of 2025, Estonia's consumer finance app market saw interesting trends across the top five applications on the unified platform. Here's a breakdown of how these apps performed in terms of weekly downloads and revenue.
Bilance - Your Money & Budget, developed by Bilance Technology OÜ, experienced a fluctuating revenue trend, peaking at around $1.6K in early October, with a slight decline towards the end of the year, closing at approximately $1.2K. Downloads were relatively stable but saw a significant spike to 296 in the final week of December.
Splitwise observed a notable increase in revenue, particularly in December, where it reached around $473. Weekly downloads showed a downward trend throughout the quarter, starting at 251 and ending at 206.
YNAB from You Need A Budget LLC had a peak revenue of $262 in mid-October, with a gradual decline to $60 by the year's end. The app's downloads remained low but stable, with a peak at 45 in the week of December 22.
Wallet - Daily Budget & Profit saw a consistent revenue pattern, peaking at $103 in mid-December. Downloads were modest, with a slight increase towards the end of the quarter, ending at 51.
Lastly, Expense & Budget App: Spendee had a revenue peak of $145 in mid-November, while downloads remained steady, peaking at 48 in the week of December 22.
These insights are derived from Sensor Tower's comprehensive data, providing a detailed look at the consumer finance app landscape in Estonia. For more in-depth analysis, visit Sensor Tower's platform.
