AI Insights · Timothy · January 2026
Top 5 Business Finance & Solutions Apps in the Middle East - Q4 2025
Explore the performance trends of the top business finance and solutions apps in the Middle East during Q4 2025, highlighting key metrics such as downloads and active users.
In the fourth quarter of 2025, the Accounting App - Zoho Books from Zoho Corporation exhibited a dynamic performance in the Middle East. Weekly revenue showed fluctuations, peaking at about $4.3K in early December. Downloads were consistent, reaching around 6.5K in early November, while active users remained stable, hovering around 17K throughout the quarter.
The Smart accounting system saw a modest increase in revenue, peaking at approximately $351 in late December. Weekly downloads rose steadily, culminating at nearly 500 by the end of December.
Wio Business experienced significant growth in downloads, with a notable peak of nearly 7.5K in early December. Active users followed an upward trend, reaching over 53K by late December.
The SNB eCorp app maintained a stable download rate, with figures fluctuating around 3.7K throughout the quarter. Active users remained consistent, averaging around 22K.
Finally, NaqaD by Kamelpay showed a steady download pattern, peaking at 3.1K in mid-November.
These insights, sourced from Sensor Tower, provide a comprehensive view of app performance in the Middle East. For more detailed analytics and insights, visit Sensor Tower's platform.
