AI Insights · Timothy · January 2026
Q4 2025 UAE Business Finance & Solutions App Performance
Explore the performance trends of the top 5 business finance and solutions apps in the UAE during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the business finance and solutions app market in the United Arab Emirates showed varied trends across the top applications. Based on data from Sensor Tower, here's a closer look at the performance of the leading apps in this category.
Wio Business demonstrated significant growth in weekly downloads, peaking at approximately 7.3K in early December. The app maintained a consistent increase in active users, rising from 39.6K to 52.5K by late December.
For NaqaD by Kamelpay, weekly downloads fluctuated, reaching a high of 3.1K in mid-November.
The Accounting App - Zoho Books experienced a steady weekly revenue, peaking at $3.3K in early December. Downloads varied slightly, with a noticeable increase to 2.5K at the end of December. Active users also trended upwards, ending the quarter at 6.1K.
Mashreq Biz saw its highest download numbers in early November at 2.6K, with a general decline towards the end of the quarter.
Lastly, Mashreq NEO CORP had a decrease in downloads, from 1.1K at the start of the quarter to 501 by late December. Active users remained relatively stable, with a slight increase to 5.2K by the end of the quarter.
These insights provide a snapshot of the competitive landscape in the UAE's business finance app sector, with more detailed data available through Sensor Tower.
