AI Insights · Timothy · January 2026
Top 5 Business Apps in New Zealand: Q4 2025 Performance
Explore the performance trends of the top 5 business apps in New Zealand for Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the performance of the top business apps in New Zealand showcased varied trends in downloads, revenue, and active users. Here’s a closer look at how each app fared during this period, based on data from Sensor Tower.
Microsoft Teams saw a fluctuating trend in weekly downloads, peaking at around 8K in early November before declining to just over 1K by the end of December. Active users also showed a downward trend, decreasing from approximately 453K to 226K. Revenue was negligible throughout the quarter, with a brief spike to $31 in early December.
SEEK Jobs & Employment maintained a fairly steady download rate, starting at about 5.8K and ending the quarter slightly lower at 3.3K. Active users experienced a gradual decline, from 178K to 147K by the end of December.
SEEK Pass exhibited a stable pattern in downloads, with numbers ranging from 3.5K to 4.5K, before dropping to around 2.8K in the final week of December. Active users increased steadily throughout the quarter, reaching approximately 54.8K by year-end.
Microsoft Authenticator started strong with downloads peaking at 9.4K in early October, but saw a decline to 1.9K by late December. Active users followed a similar trend, decreasing from 472K to 275K over the quarter.
Zoom Workplace experienced some fluctuations in downloads, peaking at 3K in the first week of November before dropping to under 1K by the end of December. Weekly revenue showed some variation, with the highest at $3K in mid-October, and active users saw a peak of 76.6K in early October, closing the year at 62.3K.
For more detailed insights and trends, visit Sensor Tower's website. This data provides a comprehensive view of app performance in New Zealand for Q4 2025, highlighting the dynamics of user engagement and market reach across different business applications.