AI Insights · Timothy · January 2026
Top 5 Business Apps in New Zealand: Q4 2025 Performance
Explore the performance of the top 5 business apps in New Zealand during Q4 2025, analyzing trends in downloads, revenue, and active users.
In the fourth quarter of 2025, the top business apps in New Zealand showed varied performance across downloads, revenue, and active users, according to data from Sensor Tower.
LinkedIn: Network & Job Finder saw a dip in weekly downloads from around 1.6K at the beginning of the quarter to 1K by the end. Revenue peaked at approximately $34K mid-November before declining to $25K by year-end. Active users fluctuated, starting at 287K and ending at 264K.
Adobe Acrobat Reader: Sign PDF maintained steady weekly downloads, ranging from 2.9K to 1.5K. Revenue showed slight fluctuations, peaking at $11K in November and dipping to $6.3K by December's close. Active users trended downwards from 220K to 187K.
Invoice Simple: Invoice Maker experienced a gradual increase in downloads, reaching 150 in mid-December. Revenue remained relatively stable, peaking at $3.7K in early December, while active users hovered around 700.
Invoice2go: Easy Invoice Maker showed low download figures, with a peak of 37 in late September. Revenue varied, with a high of $3K in early November and a year-end low of $1.5K. Active users declined from 263 to 192.
Xero Accounting for business maintained consistent downloads, ranging between 800 and 500. Revenue peaked at $2.7K in October and ended at $2K. Active users saw a slight decline, from 18.7K to 17K.
For more detailed insights, visit Sensor Tower.
