AI Insights · Timothy · January 2026
Top 5 Books Apps Performance in the UK: Q4 2025
Explore the performance trends of the top 5 books apps on a unified platform in the UK during Q4 2025, highlighting downloads, revenue, and active user patterns.
In the final quarter of 2025, the top books applications in the UK demonstrated varying performance trends across downloads, revenue, and active users. Here's a closer look at how each app fared according to Sensor Tower's data.
Audible: Audiobooks & Podcasts experienced fluctuations in weekly revenue, starting at approximately $806K and closing the quarter at $679K. Download numbers peaked at 43K in the last week of December, while active users hovered around 4M throughout the quarter, showing a slight increase towards the end.
Amazon Kindle maintained steady weekly downloads, with a notable spike to 59K in the week of December 22. Active users grew from 1.7M in late September to nearly 1.9M by the end of December.
Waterstones saw a gradual increase in downloads, reaching over 10K in the last week of December. Active user numbers also rose, peaking at approximately 265K mid-December.
Goodreads: Book Reviews displayed a significant surge in downloads during December, culminating in 37K downloads in the last week. Active users increased steadily, ending the quarter at 744K.
Novelmates-Best Stories&Novels showed a consistent rise in both downloads and active users, with downloads peaking at 10K and active users surpassing 41K by the end of December. Revenue trended downward slightly, closing at around $3.9K.
These insights reveal dynamic trends in user engagement and monetization strategies among the leading book apps in the UK. For more detailed analytics, visit Sensor Tower.
