Top 5 Book Apps Performance in Kenya Q4 2025

In the fourth quarter of 2025, the top book applications on the unified platform in Kenya demonstrated varied performance trends. Here's a closer look at how these apps fared in terms of weekly downloads, revenue, and active users.

Audible: Audiobooks & Podcasts saw its weekly revenue fluctuate, peaking at around $1.7K in early October, before declining to approximately $1.3K by the end of December. Downloads spiked mid-October to about 1.2K, while active users started at 6.7K, reaching 9.2K by late November, before dropping to 6.3K at year-end.

GoodNovel - Booktok, Stories maintained a stable revenue, starting at $1.5K and ending at $1.4K. Downloads increased towards the end of the quarter, reaching 1.3K in late December. Active users consistently rose from 9.4K to 12.8K over the period.

Everand: Audiobooks & Ebooks experienced a decrease in downloads from a high of 1.5K in late September to just 52 by the end of December. Revenue remained relatively steady, fluctuating around $500 to $600. Active users declined from 5.1K to 2.6K.

Holy Quran - Deeper journey showed modest growth in revenue, starting at $161 and reaching $148 by December. Downloads were more volatile, peaking at 4.5K in late September and stabilizing around 2K. Active users saw a decrease from 26.3K to 23.2K.

WebNovel - Read Novels & Manga had steady revenue, with a slight increase from $543 to $609. Downloads remained stable, hovering around 400 to 500. Active users decreased from 2.6K to 1.7K.

These insights are brought to you by Sensor Tower, where you can find more detailed analytics and trends for these applications.