AI Insights · Timothy · December 2025
Top 5 Beauty Retail Apps Performance in South Africa Q4 2025
Explore the performance trends of the top beauty retail apps in South Africa during Q4 2025, with insights on downloads, revenue, and active users.
The final quarter of 2025 saw varied performance trends among the leading beauty retail applications in South Africa. Here's a detailed look at each app's metrics, based on data from Sensor Tower.
Standard Skin & Beauty had fluctuating weekly downloads, starting at 1.7K and ending the quarter at just over 300. Despite a peak of 1.9K downloads in late November, the numbers trended downward as the quarter progressed.
Think Dirty saw a modest increase in weekly revenue, peaking at $189 in early December. Weekly downloads began strong at over 200, reaching a high of 345 mid-October before declining to 128 by the end of December. Active users hovered around 5.6K to 6.3K, showing a slight decline towards the end.
VILLA FRAGRANCES experienced diminishing weekly downloads, starting at 337 and dropping to 4 by late December. This app did not report any revenue or active user data.
Perfume Co maintained steady downloads, peaking at 159 in early October but generally trending downward, closing the quarter at 21. No revenue or active user data was available.
FragranceX.com downloads showed variability, starting at 37, peaking at 193 mid-quarter, and ending at 54. Like several others, this app did not report any revenue or active user statistics.
For more in-depth insights and data, visit Sensor Tower.
