Top 5 Beauty Retail Apps Performance in the US, Q4 2025

In the fourth quarter of 2025, the top beauty retail applications in the United States showcased varied performance metrics on a unified platform. This analysis, based on data from Sensor Tower, highlights the trends in weekly downloads and active user engagement for these leading apps.

Bath & Body Works | B&BW saw a notable increase in weekly downloads, starting at around 107K at the beginning of October and peaking at approximately 242K in early December. Weekly active users also demonstrated a significant surge, climbing from roughly 3.1M to a peak of 5.8M toward the end of November.

Sephora US: Makeup & Skincare experienced a steady rise in downloads, beginning with 73K weekly downloads and reaching a high of 182K by late November. The active user base similarly grew, peaking at 4.4M in the same period.

Ulta Beauty: Makeup & Skincare maintained a consistent download rate, starting at 104K and increasing to 192K by the end of December. Active users increased significantly, with a peak of 5.7M in late November.

Scentbird Perfume Box maintained a steady download rate, with numbers hovering around 16K throughout the quarter. Active users showed a slight decline, starting at 129K and ending the quarter at approximately 119K.

Lush Fresh Handmade Cosmetics experienced a gradual increase in downloads, peaking at 20K in late November. The active user count grew steadily, reaching 140K in early December.

For more detailed insights and analysis, visit Sensor Tower's platform.