Top 5 Beauty Retail Apps in Ukraine: Q4 2025 Performance

In the fourth quarter of 2025, the beauty retail app landscape in Ukraine showed dynamic trends across the top five applications. According to data from Sensor Tower, these apps demonstrated varying patterns in weekly downloads and active users.

BROCARD: доставка косметики had a notable increase in weekly downloads, reaching 32.7K by the end of December. The app also maintained a steady rise in weekly active users, peaking at approximately 260.7K.

EVA - мережа магазинів краси! experienced a significant surge in downloads, with a peak of 47.6K in the first week of December. Active users also climbed, reaching 827.9K at the start of December before seeing a decline towards the end of the month.

MAKEUP - Beauty without limits saw a gradual increase in downloads, hitting a high of 15.2K in early December. Weekly active users followed a similar upward trend, peaking at 371.2K.

PROSTOR showed moderate growth in downloads, with numbers reaching 8.4K in the week before Christmas. Active user numbers remained relatively stable, fluctuating around 95K throughout the quarter.

Notino: profumi e cosmetici had a varied performance in downloads, peaking at 9.6K in late November. Active users reached a high of 139K in early December before decreasing towards the end of the year.

Overall, these apps demonstrated diverse growth patterns, reflecting the competitive nature of the beauty retail market in Ukraine. For more detailed insights, visit Sensor Tower.