Top Beauty Retail Apps in Tunisia: Q4 2025 Performance Analysis

In the fourth quarter of 2025, the performance of top beauty retail applications in Tunisia showcased interesting trends. Here's a detailed look at the weekly downloads and active user metrics for these apps, based on data from Sensor Tower.

BeautyStore saw fluctuating download numbers throughout the quarter. Starting with 548 downloads in late September, the numbers dipped mid-quarter but rebounded to 562 downloads by early December, before stabilizing around 394 by the end of the year.

Oriflame maintained a relatively steady download rate, beginning at 102 and ending the quarter with 103 downloads. Active users saw a slight increase, starting at 1.5K and peaking at 1.7K in mid-December.

Think Dirty experienced varied download rates, beginning with 35 and reaching a peak of 193 by the end of December. Active user numbers showed an upward trend, closing the quarter at approximately 2.5K.

The Nykaa - Beauty Shopping App started the quarter with 100 downloads, declining to 19 by early December but slightly recovering to 29 by the end of December. Active users fluctuated, peaking at 336 in early October before settling at 314.

Perfumerías Primor download numbers varied, starting at 35 and ending at 42. Active users showed consistent growth, peaking at 314 in late November.

For more insights and detailed analytics, visit Sensor Tower's platform.