AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps in South America: Q4 2025 Performance Review
Explore the performance of the top beauty retail apps in South America during Q4 2025, highlighting trends in downloads and active users.
In the fourth quarter of 2025, the leading beauty retail applications in South America displayed diverse trends in weekly downloads and active user engagement. This analysis is based on data from Sensor Tower, offering insights into the top five apps in this category.
O Boticário saw a decrease in weekly downloads from 262K at the start of the quarter to approximately 55K by the end. Active users followed a similar downward trend, starting at 7.3M and ending at around 3.6M.
Natura (Oficial) experienced an initial increase in downloads, peaking at 142K in early December, before declining to 47K. The app’s active users rose significantly mid-quarter, reaching about 3.8M, then dropped to 1.6M by quarter's end.
Época Cosméticos & Perfumaria showed fluctuating download numbers, peaking at 96K in late November. The active user base increased notably to over 2M in the same period before returning to around 948K.
Beleza na Web: Cosméticos maintained a steady download rate, peaking at 61K in early November. Active users peaked at 2.6M in late November, showing a strong user engagement before settling at 1.5M.
SEPHORA: Maquiagem e Perfumes had a consistent download pattern, with a high of 61K in late November. The active user count peaked at 537K in the same period, reflecting a robust engagement.
These trends underscore varying user engagement and download patterns across the top beauty retail apps in South America. For more detailed insights and data analysis, visit Sensor Tower.
