AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps in Sweden: Q4 2025 Performance
Explore the performance trends of the top beauty retail apps in Sweden during Q4 2025, highlighting downloads and active user data from Sensor Tower.
In the fourth quarter of 2025, the top beauty retail applications in Sweden demonstrated varying trends in downloads and active users. Here’s a look at the data from Sensor Tower.
Lyko saw a notable increase in weekly downloads, rising from 3.5K at the start of the quarter to a peak of 7.3K in late November. Weekly active users showed growth as well, moving from 71.6K to a high of 90.6K by mid-December.
SEPHORA - Maquillage, Parfum experienced fluctuations in downloads, peaking at 4.4K during the week of November 24. Active users increased from 37.4K to 53.3K in the same period, before settling at 39.8K by the end of December.
Rituals Home & Body Cosmetics showed a steady pattern in downloads, with a significant rise to 2.6K in the week of December 22. Active users, however, fluctuated, closing the quarter at 7.2K.
Notino: profumi e cosmetici had an increase in downloads mid-quarter, peaking at 4.8K in late November. Active users grew from 8.9K to a peak of 11.5K in the same timeframe.
Finally, Lush Fresh Handmade Cosmetics maintained a stable download rate, though it decreased towards the end of the quarter, finishing at 144. Active users showed a similar decline, ending at 373.
For more detailed insights into these trends, further data is available through Sensor Tower.
