AI Insights · Timothy · January 2026
Top Beauty Retail Apps in Saudi Arabia: Q4 2025 Performance
Explore the performance of top beauty retail apps in Saudi Arabia during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the beauty retail app market in Saudi Arabia showcased varied performance across leading apps, with data insights provided by Sensor Tower.
Nice one | نايس ون saw a notable increase in weekly downloads, peaking at approximately 127K in the week of November 24. The app maintained a strong presence with weekly active users fluctuating from around 832K at the beginning of the quarter to 732K by the end.
Sephora KSA: Beauty, Makeup experienced a steady rise in weekly downloads, reaching about 54.8K in the final week of December. Active users grew significantly, starting at 128K and climbing to 197K by the quarter's end.
Deraah | درعــه had a remarkable spike in downloads at the end of October with 81.5K, although numbers tapered off to 15.3K by the end of December.
Golden Scent قولدن سنت showed a consistent pattern in downloads, with notable increases in the weeks of October 27 and December 29, reaching 25K and 23.9K, respectively. Active users increased from 200K to a peak of 182K mid-December.
دار الاميرات Dar Alamirat saw a gradual increase in downloads, peaking at 20.6K in late December. Active users showed a slight decrease over the quarter, ending at approximately 86.4K.
For more detailed insights and data, visit Sensor Tower.
