Top Beauty Retail Apps in Russia: Q4 2025 Performance

In the fourth quarter of 2025, the performance of the top beauty retail applications in Russia showed significant activity, as revealed by Sensor Tower data.

ЛЭТУАЛЬ: косметика, парфюмерия saw a substantial rise in weekly downloads, starting from 60K in early October and peaking at around 164K by late November. Active users also increased, reaching over 3.5M in late November before a slight decline to 2.9M by the year's end.

Gold Apple: beauty store maintained a consistent download rate, with numbers fluctuating between 81K and 121K throughout the quarter. Active user engagement was also robust, peaking at approximately 5.4M in late November.

РИВ ГОШ: интернет магазин experienced a steady increase in downloads, culminating at 62K by late December. The app's active users grew to over 520K, indicating a healthy engagement rate.

Подружка: магазин косметики showed a varied download trend, peaking at 27K in the week before Christmas. Active users fluctuated, reaching a high of 384K in mid-November.

Finally, Buy Siberian had a declining download trend, starting at 9.5K in September and dropping to 2.1K by the end of December. However, active users remained consistent, with a slight increase to nearly 147K in late December.

These insights from Sensor Tower provide a comprehensive look at the market dynamics and app engagement trends for beauty retailers in Russia. For more detailed analysis, visit Sensor Tower's platform.