AI Insights · Timothy · January 2026
Top Beauty Retail Apps in Romania: Q4 2025 Performance Overview
Explore the performance of the top beauty retail apps in Romania during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the top beauty retail applications in Romania showed varied performance metrics across downloads and active users, as reported by Sensor Tower.
Mein dm experienced fluctuations in weekly downloads, peaking at 21.4K in early December, before declining to 10.8K by the end of the month. The app maintained a strong user base, with active users reaching approximately 801K mid-December.
Notino: profumi e cosmetici saw a significant increase in downloads, hitting 16.8K in late November. Active users peaked at around 493K during early December, indicating robust engagement.
Douglas Parfumerie & Cosmetice showed a steady increase in downloads, reaching 10.3K in early December. Active users rose to 19.4K in mid-November, demonstrating growing popularity.
SEPHORA - Maquillage, Parfum experienced a spike in downloads, with a peak of 15.4K in early November. The app's active users climbed to 157K mid-November, reflecting increased user interaction.
Rituals Home & Body Cosmetics had a notable surge in downloads, with a high of 10.4K in mid-October. Active users reached a peak of 13.4K during the same period, indicating a brief spike in engagement.
For more detailed insights into these trends, visit Sensor Tower for comprehensive app analytics.
