Top 5 Beauty Retail Apps in Portugal: Q4 2025 Performance

In the fourth quarter of 2025, the top beauty retail applications in Portugal showed varied performance trends across weekly downloads and active users. These insights, sourced from Sensor Tower, provide a snapshot of the market dynamics on a unified platform.

Perfumerías Primor from Primor experienced fluctuations in weekly downloads, starting with a peak of approximately 16.8K in early October and then stabilizing around 4.4K by the end of December. Active users saw a notable increase from 18.5K at the beginning of the quarter, peaking at 36.5K in mid-November before settling at 23.8K by the quarter's end.

SEPHORA - Maquillage, Parfum maintained a consistent download rate, with numbers reaching up to 8.2K in late November. The app's active user base grew steadily, starting from 20.8K and culminating at 44.2K by the end of December, indicating strong user engagement.

Rituals Home & Body Cosmetics showed a decline in both downloads and active users. Downloads began at 4.9K in early October, dropping to 754 by the end of the quarter. Active users mirrored this trend, decreasing from 9.7K in October to 4.9K in December.

Notino: profumi e cosmetici saw a peak in weekly downloads at 5.8K in late November, while active users reached a maximum of 18.1K during the same period. The app experienced a decline towards the quarter's end, with downloads and active users both decreasing.

Douglas – Perfumes e Cosmética displayed a steady increase in active users, starting from 8K and reaching 10K by early December. Downloads were consistent, peaking at 1.5K in late November before tapering off.

These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Portugal, with varying trends in user engagement and downloads. For more detailed analytics and insights, visit Sensor Tower.