Top Beauty Retail Apps Performance in Poland Q4 2025

In the fourth quarter of 2025, Poland's beauty retail apps demonstrated varied performance metrics, highlighting trends in downloads and active user engagement. Here's a closer look at the top five apps in this category:

Rossmann PL experienced a steady flow of weekly downloads, peaking at approximately 50K by the end of November. Throughout the quarter, weekly active users increased from 2.9M to a high of 3.6M in early December, reflecting consistent user engagement.

SEPHORA - Maquillage, Parfum saw a significant rise in downloads mid-quarter, reaching about 48.5K in late November. The app's active users grew from 281.7K to over 535K, showing strong user retention during this period.

hebe - zdrowie i piękno maintained a solid download rate, with numbers climbing to around 32.5K in early December. Active users fluctuated, peaking at 1.45M mid-December, indicating a stable yet dynamic user base.

Notino: profumi e cosmetici showed significant download spikes, particularly in the week of November 24, reaching over 76K. The active user count rose to 538K during the same timeframe, suggesting a successful engagement strategy.

Douglas.pl - Perfumeria had a gradual increase in downloads, peaking at 24.5K in mid-November. The app's active user base also grew steadily, reaching 255K in early December.

These insights, sourced from Sensor Tower, reveal the dynamic landscape of beauty retail apps in Poland. For more detailed analytics, visit Sensor Tower's platform.