AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps in Oceania Q4 2025 Performance
Explore the download and user trends of the leading beauty retail apps in Oceania for Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the top beauty retail applications in Oceania, as tracked by Sensor Tower, displayed varied performance trends on the unified platform.
Sephora - Beauty Shopping saw a noticeable rise in weekly downloads, peaking at around 12.1K in late November, before a decline towards the end of the year. Active users increased steadily, reaching a high of approximately 115.7K in the same period.
MECCA - Beauty Shopping experienced fluctuating downloads, with a notable peak of 11.3K in the week before Christmas. Active users grew consistently throughout the quarter, topping at about 158.4K.
Adore Beauty | Shop Beauty Now had a challenging quarter in terms of downloads, which fell to a low of 910 towards the end of December. However, active users saw a significant increase, reaching 24.2K in the final week.
Lush Fresh Handmade Cosmetics recorded a steady rise in downloads mid-quarter, culminating in a peak of 2.3K in late December. Active users followed a similar upward trend, peaking at 2.6K.
OLIVEYOUNG GLOBAL showed a gradual increase in weekly downloads, reaching a high of 1.6K in early December. Active users also grew, peaking at approximately 6.5K by the end of the quarter.
For more detailed insights into app performance and trends, visit Sensor Tower.
