AI Insights · Timothy · January 2026
Top Beauty Retail Apps Performance in New Zealand Q4 2025
Discover the performance trends of the top beauty retail applications in New Zealand during the fourth quarter of 2025, with data insights from Sensor Tower.
In the fourth quarter of 2025, the performance of top beauty retail apps in New Zealand showed varied trends across different metrics. According to Sensor Tower data, these insights provide a glimpse into the app landscape for beauty enthusiasts.
MECCA - Beauty Shopping experienced a consistent download rate, starting at 1.3K in early October, with fluctuations that peaked at 1.4K in the week of December 22. Weekly active users remained relatively stable, hovering around 23K throughout the quarter.
Sephora - Beauty Shopping saw a gradual increase in weekly downloads, beginning at 630 and reaching a high of 986 by late November. Active users fluctuated, peaking at 16.1K in the week of December 22, showcasing a resilient user base.
Lush Fresh Handmade Cosmetics had a noticeable rise in downloads mid-quarter, jumping from 143 in early November to 489 by late November. Active users mirrored this trend, increasing from 240 to 553 in the same period.
OLIVEYOUNG GLOBAL maintained a steady download pace, starting at 121 and peaking at 218 in early December. Weekly active users showed a gradual increase, reaching 1.3K by the start of December.
Nykaa – Makeup/Beauty Shopping had relatively low download numbers, with a slight increase from 86 to 117 in late November. Active users remained consistent, averaging around 1.3K throughout the quarter.
These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in New Zealand. For more detailed data and insights, visit Sensor Tower's platform.
