Top Beauty Retail Apps in Netherlands Q4 2025: Unified Platform Insights

In the fourth quarter of 2025, the beauty retail app landscape in the Netherlands showed varied trends across the top applications, according to data from Sensor Tower.

Parfumerie Douglas experienced a notable spike in weekly downloads, peaking at around 38.3K during the week of November 24. The app's weekly active users increased steadily, reaching approximately 139K in early December, before slightly declining towards the end of the year.

Etos showed a consistent download rate throughout the quarter, with a peak of 9K downloads in mid-November. Active user numbers remained strong, surpassing 105K in late November before easing to about 87K by the end of December.

Rituals Home & Body Cosmetics maintained a steady download pattern, averaging around 5K weekly downloads. The app's active user base grew consistently, culminating in approximately 71K users at the quarter's close.

ICI PARIS XL – Beauty saw a significant increase in downloads at the end of November, reaching over 7.7K. Active users rose sharply, peaking at nearly 29K in early December, indicating a strong engagement during the holiday season.

Finally, Mein dm displayed stable download numbers, with a slight peak in late December at around 3.9K. The app's active user numbers showed a recovery from early quarter declines, ending the year with over 55K users.

For more detailed insights into these trends, visit Sensor Tower for comprehensive app performance data.