Top Beauty Retail Apps Performance in Nigeria Q4 2025

During the fourth quarter of 2025, the beauty retail app market in Nigeria saw varied performance across the top applications, as reported by Sensor Tower.

Oriflame maintained a steady presence with weekly downloads fluctuating between 650 and 333, while active users showed a slight increase from 14K to over 14.6K by the end of December.

Think Dirty experienced a decline in weekly downloads from 489 to 139 throughout the quarter. Despite this, active users remained relatively stable, starting at 11.5K and ending at approximately 10K.

MEDICUBE saw a downward trend in downloads, beginning at 300 and dropping to 64 by the end of the quarter. Active users were consistent, with a slight increase peaking at 556 in late October.

Purplle Online Beauty Shopping faced a decline in downloads from 352 to just 18 by the end of December, while active users decreased from 1.1K to 526.

Lastly, Beauty Hut showed fluctuating download numbers, starting at 80 and ending at 31, with a notable peak of 129 in early November.

For more detailed insights, visit Sensor Tower.