AI Insights · Timothy · January 2026
Top 5 Beauty Retail Apps in Mexico: Q4 2025 Performance Insights
Explore the performance trends of the top beauty retail apps in Mexico during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the performance of top beauty retail applications on a unified platform in Mexico showed varied trends across several key metrics, as reported by Sensor Tower.
Sephora: Compra en Línea experienced a dynamic quarter with weekly downloads peaking at 35K in early November. Active users saw a steady increase, reaching a high of approximately 241K in the first week of December.
Natura Latam showed a notable increase in downloads around mid-November, hitting 16K. However, active users fluctuated, with a peak of 68K in mid-November before a decline towards the end of the quarter.
Bath and Body Works México saw a spike in downloads in early December, reaching 12.5K. Active users followed a similar trend, peaking at 77K in the second week of December.
Terramar Brands maintained a consistent download rate throughout the quarter, with a slight peak at 3.6K in mid-November.
Finally, YoungMi saw a gradual increase in downloads, ending the quarter with a peak of 1.6K in the last week of December.
For more detailed insights and data, visit Sensor Tower's platform.
